Let’s get into a marketing case study first. One of the most effective strategies we’ve seen as we looked at over 1,000 social media marketing agencies last year is a shift to a specialized service offering (also known as verticalization, if you’re into sales jargon). And guess what? Specialized agencies are fourteen times more effective! By specializing, these agencies scale their value for other businesses in those industries using the automation tools mentioned in the recent 2022 State of the Social Media Agency Report. In fact, for every client that a generalized agency added in 2021, a verticalized agency added 14! And because many of the content and lead acquisition strategies apply broadly to these markets, brand managers can handle 1.6x more client load while charging a higher retainer due to their specialization and thought leadership.
Reporting remedy for agencies. To those of you who let us know that reporting is one of the most demanding, time-consuming aspects of your client management process — thank you! Hearing about your experiences is what led us to launch a new “Client Portal” inside our Client Manager tool. Instead of having to manually collect your client’s data and create a report, this new tool lets you: Create a portal for your clients Select the required reports and important info Send your client their individual portal link and password Your clients can access the portal at any time, view the reports for different time periods, and download the reports. Give it a try and let us know what you and your clients think, we are always supporting new entrepreneurs! A virtual high-five to those of you who put our Listing Management tool to the test. Your input about this tool’s functionality was so valuable, it helped us customize it for a whole new market! We are thrilled to now be able to help online entrepreneurs benefit from local SEO and take their business to the next level.
Want better insights into your competitors’ display ad campaigns? If yes is your answer, then our Advertising Intelligence app should pique your interest. This new addition to our App Center complements our Display Advertising tool by providing more data and unique features, including: Identifying the best-performing publishers, advertisers, ad networks, and agencies Benchmarking your online advertising against the competition Leveraging data to engage and deploy online campaigns more effectively Expanding Market Explorer data. When it comes to organic keyword research, we’re pretty darn proud of our tools — especially based on the feedback you’ve given us. So, we thought, why not also use this data in our Market Explorer tool?